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Opis produktu
The Marketing Accountability Imperative - Michael Dunn
Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
Szczegóły
The Marketing Accountability Imperative
kwiecień 2009
Wiley John + Sons
464
078799832X
9780787998325
239 x 168 x 66
Michael Dunn
kwiecień 2009
Wiley John + Sons
464
078799832X
9780787998325
239 x 168 x 66
