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Opis produktu
Solution Selling - Michael T. Bosworth
When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.
Szczegóły
Solution Selling
wrzesień 1994
Mcgraw-Hill Publ.Comp.
224
0786303158
9780786303151
241 x 196 x 42
Michael T. Bosworth
wrzesień 1994
Mcgraw-Hill Publ.Comp.
224
0786303158
9780786303151
241 x 196 x 42
