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Opis produktu
Philosophy of Branding - Thom Braun
Dealing with contemporary brand management, this title takes the reader into the minds of 16 of the world's greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others. It features examples, pragmatic insights and summaries of each philosopher's "top tips".
Szczegóły
Philosophy of Branding
maj 2007
Bertrams Print On Demand
0749450002
9780749450007
178 x 118 mm
Thom Braun
maj 2007
Bertrams Print On Demand
0749450002
9780749450007
178 x 118 mm
