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Opis produktu
Marketing Plan Workbook - John Westwood
Presents an understanding of the principles of marketing planning to help you assemble almost any type of plan. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, income statements, and more.
Szczegóły
Marketing Plan Workbook
marzec 2005
Bertrams Print On Demand
074944178X
9780749441784
241 x 172 mm
John Westwood
marzec 2005
Bertrams Print On Demand
074944178X
9780749441784
241 x 172 mm
