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Opis produktu
Marketing Decisions Under Uncertainty - Nguyen Dung
Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
Szczegóły
Marketing Decisions Under Uncertainty
sierpień 1997
Springer-Verlag GmbH
340
0792399641
9780792399643
235 x 155 x 23
Nguyen Dung
sierpień 1997
Springer-Verlag GmbH
340
0792399641
9780792399643
235 x 155 x 23
