Effective Risk Communication - Timothy L. Sellnow

The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

Tytuł: Effective Risk Communication
Autor:

Timothy L. Sellnow

Seria: Food Microbiology and Food Safety
Data wydania: listopad 2008
Wydawca: Springer-Verlag GmbH
ISBN: 0387797262
EAN: 9780387797267
Wymiary: 235 x 155 x 18