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Agricultural Marketing and Consumer Behavior in a Changing World

Berend Wierenga
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695,50 zł

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Agricultural Marketing and Consumer Behavior in a Changing World - Berend Wierenga


This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector.

Szczegóły

Agricultural Marketing and Consumer Behavior in a Changing World

Berend Wierenga
luty 1997
Springer-Verlag GmbH
332
0792398564
9780792398561
235 x 155 x 22

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Agricultural Marketing and Consumer Behavior in a Changing World - Berend Wierenga

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